Heineken Experiential Machine

Heineken wanted to connect with young festival audiences by creating a meaningful, memorable experience. The Create Memories Together activation introduced an interactive vending machine that rewarded Heineken buyers with a free disposable camera.

The installation encouraged people to capture their favorite moments on film and share them using #heinekenmemories, turning every photo into a shared celebration. The result was a playful and authentic experience that strengthened Heineken’s bond with festival-goers through creativity and togetherness.